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Film “Let’s make it right” wins the Gold Drop award

“Let’s make it right” a film produced by Indian filmmaker Sunanda Bhat for WASTE and FINISH won the Gold Drop for the Science & Education category of the RIEC – IFWE at the 6th World Water Forum in Marseille on 11 March, 2012. The award comes with a 3000 US dollars prize.

The film is set in a village in Southern India where conventional ideas of pollution and purity are deeply entrenched. Absence of good practices in hygiene and sanitation results in the spread of water-borne diseases. Lack of a toilet at home is particularly difficult for women, who experience loss of privacy and dignity.

The film introduces the concept of a toilet for every home through the story of a family.  The father cannot understand why his family should not continue their traditional practices of open defecation, until he is confronted by a series of events that changes his way of thinking.

People of the village become aware of the connection between illness and open defecation a meeting held in the village temple. They discuss their problems with a representative from a NGO and are assured of assistance in the form of loans and other schemes. The villagers pledge to become 100% open defecation free and “make it right”

The film is used extensively in the Financial Inclusion Improves Sanitation and Health (FINISH) public private partnership project in India to generate demand for sanitation. The FINISH project is governed by a.o. TATA-AIG, SNS REAAL, UNU & IFS, NHB, NABARD and WASTE.

The video will soon be posted on this website but for now a trailer can be viewed here.