The aim of this publication is to disseminate lessons learned from the support of three entrepreneurs in Africa. This includes Oumar in Mali, Kevin in Kenya, and Mamadou in Senegal–our plastic waste recycling heroes.

We analyse their business in detail: Why are they successful and what challenges did they encounter and still need to overcome? We also look at this collection of insights to explore key questions about accelerating plastic recycling as part of the circular economy in Africa. It looks at the potential of plastic in the waste sector and highlights existing practices.

This research and publication has been realised under the EJOM project. Funded by the European Union, a consortium of ICCO, WASTE, APEJ, led by SNV, implemented the Value Chain Development and Youth Employment in Mali (EJOM) project. The project took place in the regions of Kayes, Koulikoro, Gao and the district of Bamako. These are all areas where young Malians face systemic employment challenges. WASTE’s interventions in the project focused on setting up small businesses in solid waste management and improving existing ones to help them to grow and create employment for youths.

To find out more about the EJOM project or other resources like this reach out to our Senior Solid and Plastic Waste Management Expert, Sophie van den Berg: [email protected]